IAA Maybach Brand Workshop

The May­bach Foun­da­tion par­tic­i­pat­ed in the exclu­sive IAA May­bach Brand Work­shop in Munich, Ger­many on Sep­tem­ber 5^th, 2021. Pres­i­dent and Founder Ulrich Schmid-May­bach joined the pan­el dis­cus­sion, „100 years of May­bach: A World of Excel­lence, Where did it Start, & Where Does It Go?“ Also on the pan­el were Philipp Schiemer, (Head of Top-End Vehi­cle Group, Daim­ler AG) and Hart­mut Sinkwitz (Direc­tor Inte­ri­or Design, Daim­ler AG). They key top­ics for the pan­el were: The May­bach his­to­ry and her­itage, the future and the vision of the May­bach brand going forward.

„May­bach Sto­ry, as the ulti­mate auto­mo­bile cre­ator, goes back to the ori­gin of the May­bach fam­i­ly and to the essence of „qual­i­ty made in Ger­many.“ „This arche­type, where those who made some­thing from noth­in, estab­lished and trans­ferred gen­er­a­tional wis­dom and then formed a cul­ture of cre­ativ­i­ty and inno­va­tion around it.“, says Ulrich Schmid-May­bach. Uli empha­sized the rel­e­vance of men­tor­ship and how it has a long-last­ing impact. The May­bach Foun­da­tion was estab­lished in 2005 is a non­prof­it orga­ni­za­tion that hon­ors the life­time work of Wil­helm and Karl May­bach. The next gen­er­a­tions of inno­va­tors will be mold­ed proac­tive­ly with men­tor­ship groups imple­ment­ed by the May­bach Foun­da­tion. „Your best future is help­ing some­one find theirs.“,confirms Uli May­bach — as it explains the deep pur­pose behind this non­prof­it and what it enables. You can find more infor­ma­tion on our web­site www​.may​bach​.org

At the IAA May­bach Brand Work­shop, the May­bach Foun­da­tion was pre­sent­ed in a ded­i­cat­ed part­ner expo­si­tion booth to intro­duce and elab­o­rate our inno­v­a­tive, dig­i­tal edu­ca­tion­al projects. The event was joined by 30 exclu­sive­ly select­ed inter­na­tion­al jour­nal­ists. We addi­tion­al­ly attend­ed the Sneak Peek World Pre­mière of two new pro­found­ly spe­cial May­bach car mod­els. Con­grat­u­la­tions to the Mer­cedes-May­bach brand and its team!

At the IAA May­bach Brand Work­shop, we have also proud­ly pre­sent­ed the new May­bach Foun­da­tion book: Our His­to­ry, Your Future — which pro­vid­ed a review of the May­bach Foun­da­tion projects since the estab­lish­ment of our organization.