100 Years of Maybach

The cel­e­bra­tion of May­bach in Munich dur­ing the Inter­na­tion­al Auto Show (IAA) was an incred­i­ble, out­stand­ing event that hon­ored 100 years of May­bach auto­mo­tive icon­ic excel­lence. It also served as the offi­cial world pre­mier for two brand new Mer­cedes-May­bach cars, the new Mer­cedes-AMG und G‑Class mod­els. This spe­cial func­tion was the world pre­mière of the lim­it­ed anniver­sary edi­tion “Edi­tion 100.” This is a mile­stone for the Mer­cedes-May­bach brand in a his­tor­i­cal con­text and under­lines Mer­cedes-May­bach as a cre­ator brand with the high­est stan­dards and is an exam­ple of the strength and prestige.
“What is good must also be beau­ti­ful.” — stat­ed Karl May­bach. ‘This was the cre­do of Wil­helm and Karl May­bach at the begin­ning of the 20^th cen­tu­ry. The father and son were regard­ed as gift­ed design­ers and trail­blaz­ers in auto­mo­tive lux­u­ry and pio­neers in mat­ters of style. With a sim­ple-sound­ing for­mu­la, they cre­at­ed high­ly com­plex things: per­fec­tion and crafts­man­ship paired with inno­va­tion, both tech­ni­cal­ly and in terms of work­man­ship. This is what the name May­bach stands for to this day.’ (Mer­cedes-May­bach, Press Release 28. Sep­tem­ber 2021)
Includ­ed in the 100 Years of May­bach auto­mo­biles cel­e­bra­tion event, the The May­bach Foun­da­tion was invit­ed by the Daim­ler AG to join as a key participant!.

This was an impres­sive event and our Founder and Pres­i­dent of the May­bach Foun­da­tion, Mr. Ulrich Schmid-May­bach was invit­ed to join this spe­cial and mean­ing­ful cel­e­bra­tion, togeth­er with Bitte Seeger (Exec­u­tive of the Daim­ler AG) and Philipp Schiemer (Top End Vehi­cles and CEO Mer­cedes-AMG GmbH). The expe­ri­ence was an excep­tion­al suc­cess with excit­ed guests par­tic­i­pat­ing and enjoy­ing the bril­liant shows cen­tered around the May­bach brand. The cel­e­bra­tion was mod­er­at­ed by Vic­to­ria Swarovs­ki and accom­pa­nied with live enter­tain­ment. The speech by Ola Kael­le­nius (CEO of Daim­ler AG) was very insight­ful and promis­ing regard­ing the future devel­op­ment of the May­bach brand. Uli May­bach and Ola Kael­le­nius had a fruit­ful and inspir­ing pan­el con­ver­sa­tion regard­ing that top­ic as well.

Ulrich Schmid-May­bach, great-grand­son of Wil­helm and grand­son of Karl May­bach, rep­re­sents the val­ues of the May­bach fam­i­ly in the fourth gen­er­a­tion: phil­an­thropy, cre­ativ­i­ty, inno­va­tion, qual­i­ty, and enthu­si­asm. “There is no greater lux­u­ry than know­ing you have the best,” says Uli May­bach. “Maybach’s self-image as the ‘ulti­mate inven­tor’ goes back to its own his­to­ry of ori­gin, and to the qual­i­ty claim, Made in Ger­many. Always with the objec­tive , to cre­ate some­thing out of noth­ing, to trans­mit that wis­dom to sub­se­quent gen­er­a­tions and to fos­ter a cul­ture of cre­ativ­i­ty and inno­va­tion.” (Mer­cedes-May­bach, Press Release 28. Sep­tem­ber 2021)